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Show project notes
This is a sample of the work I did when I worked for Trader Corporation in the Homebase Media (Home Trader) devision.
Deerview Village :: Appeared in the Calgary Condo Guide. Client asked to have his ad redesigned. I was asked to use a picture of a young couple or family, along with the interior shots they'd provided; the colours pink and orange; redesign the map to match the new ad and keep the text of the previous ad as well.
Access Cougar Ridge :: Appeared in the Calgary Renters Guide. Client asked us to design a quater page ad and use the supplied image of the building. Since they also advertised in our other magazines, I had an idea of what their ad looked like and what they would like to see. I had to make sure the text was legible, as it was printed on newsprint and the ad space was only 3.2''x4.6''.
Shelter Canadian :: Appeared in Calgary Renters Guide. Complete redesign of all the ads for Shelter Canadian. All ads were to appear in full colour. Some of the ads even changed in size. I decided to keep consistency and simplify the ads from the previous design. Again, because we're printing on newsprint, I wanted to make sure that everything was legible.
Ranchos Group :: Appeared in Calgary Renters Guide. Design ads from scratch, using the supplied property images. I wanted flow and consistency between their ads. I wanted them simple, clean and fresh. Printed on newsprint.
Calgary Renters Guide Cover Designs :: I designed many of the covers for the Renters Guide. These were two of the more recent ones, done using the new mast-heads and guidelines from our head office. Everything below the masthead was our design space and the colour of the masthead changed to compliment the design.